Visual Communication and Experience Design

An introduction to the fundamental principles of design and Adobe Creative Suite software. Students learn about design thinking, typography, color theory, layout, and image manipulation techniques using Adobe Acrobat, Photoshop, Illustrator, and InDesign. Through hands-on projects and assignments, they develop skill in creating designs for print and digital media, including flyers, brochures, logos, and websites. Lectures and exercises provide students with a solid foundation in visual literacy and software proficiency.

An introduction to the design of effective and engaging digital experiences. Focus on user-centered design principles and techniques. Topics covered include user research, information architecture, interface design, usability testing, and visual design, with an emphasis on designing for multiple devices and platforms. Through hands-on projects, students learn to create wireframes, prototypes, and final designs for websites, mobile apps, and other digital products. Emphasis given to optimization of user experiences across different channels and touchpoints. Students utilize prototyping applications Adobe XD and Figma. Prerequisite: COMM 3349.

An engagement with the concepts, strategies, and tools used to create and manage brands as corporate assets that convey shareholder value. Students develop fluency in: 1) understanding brand positioning; 2) managing total brand experience; 3) maintaining brand relevancy; 4) evaluating brand equity; and 5) mapping brand extension strategies. Projects help student learn to create and manage successful brands that resonates with customers and drives business growth. Prerequisite: COMM 3349.